Tag Archives: selling

Identifying the Need Behind the Need: Strategic Selling

In business development, sales reps are taught how to effectively probe. They are challenged to ask the questions that will allow them to propose the right solution to the client, rather than just proposing a cookie-cutter solution. The better reps … Continue reading →

Posted in Sales and Customer Service | Tagged ,

Effectively selling to Multigenerational Customers: What do Gen Ys expect?

Understanding Your Audience There are many differences between the generations, both in their values and expectations as well as in the lifestyles that they prefer to live. This can be a challenge when you are attempting to sell a product … Continue reading →

Posted in Millennials | Tagged , , ,